Christmas 2012 Gift Advice
Study reveals we buy according to our age and life stage. But, for gifts, is cemetery lot maintenance really a crowd pleaser?
During the holiday season, many struggle with the anxiety of wondering if a recipient will really like his or her gift. Are you considering opera tickets for your great aunt? What about purchasing a photograph session for a person under 30? Or, maybe grabbing a game for granddad? If the data in a recent article on The Atlantic’s website is any indication, you may want to think foremost about a person's stage in life before purchasing gifts. The article cites a report from HS Dent, an economic forecasting firm that looked at U.S. Census data regarding spending behavior by age groups. Some of the data is less that shocking—spending on hearing aids, prescription drugs and the upkeep of cemetery lots rises dramatically as we age. …
