As winners of Wal-Mart's "12 Days of Giving" Facebook campaign, the Greater Philadelphia Diaper Bank proves that even small organizations can get recognized for doing big things.
The campaign let Facebook users write in local non-profits they thought could use some extra cash this season as a reward for their assistance to their communities, providing basic needs like food, shelter, clothing and baby supplies.
“Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays,” said Wanda Young, senior director of social media for Walmart US, in a November release. “We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services.”
On the second day of its 12-day giveaway, Wal-Mart awarded 17 organizations with grants that totaled $125,000. Over the entire campaign, the company will donate more than $1.5 mil. to 145 organizations across the country.
The is a non-profit based in Richboro that holds diaper drives to help needy families and individuals in the region by partnering with shelters, food pantries and similar organizations.
Diapers cost roughly $100 a month for eight to 10 diapers per day and food stamps don't cover them, according to the organization's website.
Local drop-off locations for diapers include Shop 'N Bag and the front porch of 1 Yale Drive, in Richboro.