GIANT Goes Pink for Local Breast Cancer Awareness Organizations
GIANT Food Stores and MARTIN’S Food Markets turned green into pink for October’s Breast Cancer Awareness Month, with $36,710 in donations to local organizations that support breast cancer research, education, and/or awareness.
“Breast cancer affects so many of our shoppers and their families and we are proud to help raise awareness in our stores and support local organizations in the communities we serve in helping to find a cure,” said Jeff Beaulieu, vice president, sales and merchandising.
The following organizations are recipients of donations from GIANT/MARTIN’S:
- Pennsylvania Breast Cancer Coalition - $20,150
- Susan G. Komen of Maryland - $4,155
- Susan G. Komen of West Virginia - $4,155
- Virginia Commonwealth University Massey Cancer Center, Richmond - $8,250
These funds are being donated as a result of GIANT/MARTIN’S donating five cents of every pink reusable shopping bag sold throughout the month of October and partnerships with GIANT/MARTIN’S Own Brands, General Mills and Proctor & Gamble.
“Once again, our customers embraced the campaign and generously purchased 64,000 pink reusable shopping bags throughout our operating areas,” continued Beaulieu.
In recognition of Breast Cancer Awareness Month, GIANT/MARTIN’S also ran several pink-related awareness initiatives in its stores. In-store pharmacies placed pink caps on prescriptions filled throughout the month of October.